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Sales Navigator allows users to save leads, track interactions, and take notes regarding potential prospects.
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Those subscribed to LinkedIn Premium gain only a limited number of InMail messages and their ability to track insights for relationship development are somewhat still restricted.Īlternatively, LinkedIn Sales Navigator emphasises relationship building through its CRM-like features. This feature is great but there are still some limitations. In comparison to a free LinkedIn account, a Premium subscription extends your messaging capabilities, allowing subscribers to send InMail messages to individuals outside your immediate network. LinkedIn is recognised as the platform to build real relationships and engage in meaningful conversations, and that’s exactly what LinkedIn Premium allows you to do. But if your goal is sales, with a LinkedIn Premium subscription, you won’t have access to the guidance provided by LinkedIn Sales Navigator which directs you to make the best decisions for your sales process. Premium subscribers have access to insights and analytics through features like ‘Who’s Viewed Your Profile’ and they’ll also gain limited insights into their professional network’s activities. LinkedIn Premium on the other hand isn’t sales-focused so the features aren’t either. Additionally, LinkedIn Sales Navigator offers advanced CRM integrations, meaning you can sync and manage your sales seamlessly under one platform. With LinkedIn Sales Navigator, you can receive real time sales updates that keep you informed about key activities and any changes within your target accounts. This contributes to your Sales Navigator’s ability to help provide deep insight into the sales process. LinkedIn Sales Navigator allows you to leverage advanced search filters to identify your target prospects based on specific criterias such as their industry, company size, or job title. Unlike Sales Navigator, LinkedIn Premium doesn’t offer the same level of targeted lead generation features, especially lead recommendations and account based insights. However, when it comes to LinkedIn Premium, your search filters are limited. If you decide to go with LinkedIn Premium, you can also access some great expanded search filters and also receive a limited number of InMail messages to reach more potential connections directly. With features like Lead Recommendations and Account Suggestions, LinkedIn Sales Navigator gives you the ability to discover and engage with the decision makers and thought leaders in your target industries. Sales Navigator provides users with advanced search filters and powerful prospecting tools to help you identify and connect with potential prospects more effectively. The primary focus of LinkedIn Sales Navigator is lead generation. With these features, you won’t waste time targeting people who either aren’t ready to buy from you or people who just aren’t interested. Both plans offer a ton of extra features that make lead generation easier and more efficient.